Roberto servitje bimbo bakeries

Mexican multinational food company

For other uses, see Bimbo (disambiguation).

Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia and Africa. It has an annual sales volume of 15 billion dollars and is listed on the Mexican Stock Exchange with the ticker BIMBO.

Grupo Bimbo has 134,000 employees, 196 bakery plants, 3 million points of sale, a distribution network with 57,000 routes all over the world. The company has more than 100 brands and 13,000 products, like Bimbo, Tía Rosa, Entenmann's, Pullman, Rainbo, Nutrella, Marinela, Oroweat, Sara Lee, Thomas', Arnold and Barcel. Its strategic associations include Alicorp (Peru); Blue Label (Mexico); Fincomún, Galletas la Moderna, Grupo Nutresa (Colombia); Mundo Dulce (Argentina); among others.

Daniel Servitje has been Grupo Bimbo's chairman since 2013.

History

1945–1960

Grupo Bimbo began operations in Mexico City on December 2, 1945, with Panificación Bimbo, S.A. as the official name. The company started with 34 employees, selling cellophane-wrapped large and small white loaf bread, rye bread, and toast bread.Lorenzo Servitje Sendra, José T. Mata, Jaime Sendra Grimau, Jaime Jorba Sendra, and Alfonso Velasco, were the partners who started the bakery company.

The name "Bimbo" was chosen among other candidates such as PanRex, Pan NSE (initials in Spanish for Nutritious, Tasty, and Inexpensive), Sabrosoy, Pan Lirio, and Pan Azteca. The name was formed as the combination of the Disney Bambi and Dumbo films names, which were the favourite movies of Marinela, Lorenzo Servitje's daughter. Later, the founders would find out that bimbo is an Italian slang for chil

To those in the baking industry outside of Mexico, Grupo Bimbo SAB de CV, Mexico City, is a force to be reckoned with. In 77 years, it’s gone from a family-owned bakery serving Mexico City out of one commercial bakery to the largest baking company in the world. But to the people of Mexico, Grupo Bimbo is something more. It’s a childhood memory. It’s the dream job. It’s a business that is tangibly giving back to the people and country that helped make it the success it is today, and it’s paid off in a loyal workforce, consumer base and incredible growth.   

“Grupo Bimbo is a place that many Mexicans dream of working at,” said Jorge Zarate, global senior vice president of operations and engineering at Grupo Bimbo. “Some of us had the products in our elementary schools. Once in our life we thought, ‘Maybe I could work here.’ And it’s a good place to work. It’s a place that challenges you, teaches you and develops you as a person, but it also allows you to have a lot of success and be proud of what you are doing, to see the results of your hard work. And it’s not easy work, but when you see the brand — our Bimbo bear — and the impact it’s having on the country, there is a pride of wanting to stay.” 

From its founding, Grupo Bimbo has striven to provide quality baked goods the right way. Today, the company translates that into a robust business plan that honors its consumers, employees and the planet while simultaneously expanding the business at a rapid rate.

Dec. 2, 1945, is a date that every team member at Grupo Bimbo knows. It’s the day that Panificación Bimbo (Bimbo Bread Bakeries) launched operations at its original bakery in Mexico City. Lorenzo Servitje, Jaime Jorba, Jaime Sendra, José T. Mata, Alfonso Velasco and Roberto Servitje founded Panificación Bimbo with the vision to “make truly good, nutritious, tasty, fresh bread … to do it in the right way, amid cleanliness and as perfect as possible, for nurture and ple

Rafael Pamias will succeed Servitje, who is taking on the role of executive chairman. A former Groupe Danone executive, Pamias has been with Bimbo since 2017, most recently as chief operating officer and chief sustainability officer. He steps into the CEO position from May 1.

The birth of the world’s biggest bakery manufacturer

Grupo Bimbo was founded by Don Lorenzo Servitje Sendra soon after World War II in 1945, with 34 employees and 10 trucks that delivered four products – cellophane wrapped sliced white bread in two sizes, rye bread and toasted bread – to the Mexican market. By the mid-1990s, Bimbo was selling more tortillas in the US than in Mexico. Today, the Mexican Stock Exchange-listed company has grown into the largest baking company in the world, with more than 100 brands, 227 bakeries across the globe and 151,000+ employees.

Don Lorenzo was Bimbo president until 1981 and board chairman until 1994. He died on February 3, 2017, at the age of 98.

His son, Daniel Servitje, was born in Mexico City in 1959 and first become involved in the family business at the age of 16 in 1982. He has been CEO since 1997 and chairman since 2013. Today, he is estimated to have a personal wealth of $7.7bn.

Servitje is passionate about the environment and actively promotes the importance for firms to foster purpose rooted in environmental sustainability and social responsibility. Under his watch, Bimbo has earned praise several times for its corporate governance. In 2018, he was avowed as one of Fortune’s 50 greatest leaders of the world, among numerous other accolades.

In his new role of executive chair role, he will focus on strategic decision making, ensuring the alignment of the company’s long-term strategy, as well as meeting the interests of the shareholders and board of directors.

“Having just turned 65 years old and after 43 years of working full-time, I want to take a step forward and have made the decision to pass the CEO baton and become executive cha

Don Lorenzo’s brother, was born in Mexico City in 1928. He studied Humanities in a school in Montreal Canada and graduated as an accountant from the Escuela Bancaria y Comercial.

At 17 he started working in the recently founded Bimbo as Sales Supervisor and later created and took charge of the Vehicles Department.

In 1954 he was offered to open Bimbo Occidente in Guadalajara, State of Jalisco and become its General Manager. He was in charge of opening the market in that city, in León and San Luis Potosí, installing the plant in 1956, and also in charge of the Region’s commercial development.

Later on, he became The Assistant Director of the Organization; in 1979 he became Grupo Bimbo CEO and since 1994 he is Chairman of Grupo Bimbo Board of Directors.

This entrepreneur a mechanic, a salesman, a zealous traveler, and a pilot, who has over one thousand-flight hours and his work have contributed, together with his nephew Daniel, to make Grupo Bimbo the largest baking company in Mexico and one of the most important ones in the world.